Mozwell — Chang Gao — Visual Design

Chang Gao is a visual designer building bridges between pixels and purpose in Los Angeles.

Specialties: Branding that sticks, interfaces that breathe, and grids that break the rules.

Feel free to get in touch for inquiries:
changgaodesign@gmail.com

01 Mozwell Claremont

Brand Identity/Campaign

Mozwell Claremont

2023–2024
Client: Mozwell Claremont Bar
Creative Director: Edwin Guembes
Designer: Chang Gao
Photographer: Lyka Gozon
Copywriter: Lawrence Martinez

Mozwell is Claremont’s neighborhood haunt where vintage charm meets modern ease—a low-key cocktail bar and kitchen built on handcrafted simplicity. It’s a brand that whispers, letting slow-poured cocktails, locally sourced plates, and candid moments of connection speak loudest.

The design system is anchored by a delicate, thin script logotype and a palette of earthy ochres, olives, and sandstones. Scalable across touchpoints—from digital ads to the website, standing signage to wall posters, and menu boards to stickers—the system maintains a digital presence that mirrors the bar’s laid-back wit (“Sip. Savor. Repeat.”).

Logo and brand system

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