TypoLA — Chang Gao — Visual Design

Chang Gao is a visual designer building bridges between pixels and purpose in Los Angeles.

Specialties: Branding that sticks, interfaces that breathe, and grids that break the rules.

Feel free to get in touch for inquiries:
changgaodesign@gmail.com

03 Typo LA

Identity/Motion/Web

Typo LA

2020–2022
MFA ArtCenter College of Design
Instructor: Stephen Serrato, Tyler Paulson

TypoLA reimagines global typography through a dynamic identity system for an international design conference. At its core, the logo deconstructs the lowercase letters “l” and “a,” fusing their forms with shapes from diverse linguistic scripts—French, Hanzi, Greek, and more—to symbolize a unified yet multifaceted voice for contemporary typography.

This modular system adapts across digital platforms, environmental signage, merchandise, and motion graphics, reflecting the conference’s ethos of innovation and cultural exchange. By blending structural minimalism with fluid, cross-cultural motifs, the identity embodies a manifesto for a new era of inclusive, boundary-pushing design. Every touchpoint, from the website to spatial installations, becomes a canvas for celebrating typography’s evolving role in a connected world.

Poster Series

Conference

Website

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