Vibehouse

2023
Client: U Street Pizza Pasadena

What I did:
Event Branding & Design

U Street Pizza launched Vibehouse, a bi-weekly music event designed to energize Claremont’s nightlife scene and attract younger crowds to the pizzeria. The challenge was to create a dynamic campaign identity that felt vibrant, contemporary, and scalable across multiple touchpoints—while allowing for quick updates to promote different artists and lineups every other week.

The system needed to work across social media, posters, outdoor signage, and in-venue materials, creating a cohesive visual voice for a recurring series that could feel fresh every time.

Design System

To create an identity that felt alive and rhythmic, I looked at visual metaphors for sound—waveforms, vibrating patterns, and club light installations. These inspirations led to a graphic system with bold typography, dynamic lines, and high-contrast colors that mirrored the energy of live music.

I developed a grid-based poster system where patterns, colors, and layouts could be rotated bi-weekly while keeping the Vibehouse identity cohesive. This modular approach gave the U Street Pizza team the flexibility to promote each lineup without reinventing the wheel every two weeks.

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