Chang Gao — Visual Design

Chang Gao is a visual designer building bridges between pixels and purpose in Los Angeles.

Specialties: Branding that sticks, interfaces that breathe, and grids that break the rules.

Feel free to get in touch for inquiries:
changgaodesign@gmail.com

01 MOZWELL CLAREMONT

(Brand Identity/Campaign)

Mozwell is Claremont’s neighborhood haunt where vintage charm meets modern ease—a low-key cocktail bar and kitchen built on handcrafted simplicity. It’s a brand that whispers, letting slow-poured cocktails, locally sourced plates, and candid moments of connection speak loudest.

02 VIBE HOUSE

(Logo/Campaign)

A brand identity and dynamic campaign for "Vibehouse," a biweekly free music night that merges live performances with the casual charm of U Street Pizza in Pasadena.
This flexible brand system positions "Vibehouse" as Pasadena’s must-attend midweek escape, blending music, food, and community into a visually unforgettable experience.

03 TYPO LA

(Identity/Motion/Web)

TypoLA reimagines global typography through a dynamic identity system for an international design conference. This modular system adapts across digital platforms, environmental signage, merchandise, and motion graphics, reflecting the conference’s ethos of innovation and cultural exchange.

04 LAWA

(Rebranding)

LAWA (Los Angeles Wildlife Allies) redefines urban conservation through a resilient, accessible rebrand for the nonprofit CLAW (Citizens for Los Angeles Wildlife). Designed for grassroots accessibility, the system employs rugged, open-source typography and modular graphics that volunteers can effortlessly scale across protest banners, educational booklets, and digital campaigns.

05 BACKYARD

(UI Design/Brand Identity)

(under construction)

06 ARTIST CATALOG: LORNA SIMPSON

(Editorial/Typography)

This is a series reinterprets African-American artist Lorna Simpson’s exploration of concealed figures. Editorials and posters employ mirrored compositions, fragmented typographic hierarchies, and divided imageries to visualize tensions between cultural visibility and self-reflection.

07 NEOGEO

(Typeface Design)

NeoGeo is a high-contrast geometric typeface that merges tension and propulsion through tapered strokes and destabilized curves. Designed for brands interrogating humanity’s synthetic future, NeoGeo equally serves sci-fi storytelling, sports dynamism, and music visuals.